Dave Wilson founded Wilson Audio over forty years ago for a single reason: To bring to market loudspeakers he would like to own. His life work has been centered on designing and building products that are congruent with his aesthetic sensibilities in terms of musical enjoyment, physical beauty, and Olympian execution. Now, his son Daryl carries on this tradition of Authentic Ex- cellence. Like his father, Daryl believes that if he is true to his own values, he is, in turn, true to those kindred spir- its who invest in Wilson’s loudspeakers. He is surrounded by talented professionals who share his passion for music, good science, empirical open-mindedness, and by his desire to build loudspeakers that believably reproduce the music played through them. Above all, he believes in teamwork— and so empowers a guild of craftsmen motivated by their personal stake in meaningful work, expertly done. Every company has a core culture. In most cases, it can readily be deduced from the values and goals of its leaders. Authentic Excellence is not merely a catchy slogan—it is how we at Wilson define our company culture. A culture or- ganized around the central belief that building extraordinary loudspeakers is a combination of art and science. A heritage that is a direct reflection of our core values, the motivational epicenter of which is at the heart of all we do. Mandating the most exacting quality standards is an exercise in wish- ful thinking without experienced craftspeople dedicated to achieving that level of perfection day in and day out. You can’t dictate a passion for quality. It must come from with- in. Paychecks and perquisites, while nice, are poor incentives when compared to the inner reward of satisfaction of a job done well by a group of people who love what they do.